Hegen Wearable Breast Pump

Warmth, movement and product clarity for a wearable pump designed around everyday care.

My role: Art direction · CG · Product film
Studio: Carbon

My part in the work

I led art direction and CG, using warm light, graceful motion, and restrained product moments to keep the technology feeling human.

Care and engineering in the same frame

The brief called for an approachable product film with the warmth of maternal care. Functionality had to be clear without turning the pump into a technical diagram. “Born to Care. Built to Empower.” set the tone: quiet confidence, soft light and a sense of intimacy.

Client moodboard · Warm light, gentle surfaces and a quiet domestic atmosphere.

A gentle visual language for function

The storyboard translates product features into gestures: pieces assembling, controls responding, waveforms changing and the pump adapting to a soft form. Each action is paired with concise supers, so the emotional tone and the explanation move together.

Client storyboard · Control, suction and comfort explored as short visual demonstrations.

Light, material and movement

Warm reflections and controlled rim light reveal the product’s curves. The final frames use smooth camera movement and restrained settings to keep the technology close to the experience of care.

Product assembly and the softly lit inner form.

The product presented within a warm, sculpted setting.

Carbon team

Creative direction: Matthew Crescenzo
Associate creative direction: Charles Cheong
Art direction and motion design: Jatin Gupta
Design director: Kyle Nai
Project managers: Aisyah · Aigner
Designers: Blair · Yian · Ying Lin · Ching tong Poy