The Learning Lab Open House

The Learning Launchpad, a pastel world of curiosity across a launch film, event graphics and learning motifs.

My role: Art direction · CG · Launch film
Studio: Carbon

My part in the work

I led art direction and CG, translating TLL’s pastel palette into a lively journey built around curiosity, confidence, and growth.

A launchpad for curiosity

The Learning Launchpad turns an open house into the beginning of an educational journey. Academic subjects become a playful landscape: books, science diagrams, mathematical forms and a calendar sit within a bright pastel world.

The client concept connected the visual identity to students at different stages of learning. School motifs provide the structure; expressive shapes and a sense of discovery make the experience welcoming.

One world across the event

Client review · A proposed United Square window decal carries the visual system into the event setting.

An academic motif developed as a dimensional landscape element.

The Learning Lab books form part of the visual world.

A small action starts the story

The teaser storyboard follows a calendar rolling through the scene, activating learning symbols and colour as it goes. That simple cause and effect gives the film a clear progression towards the open house reveal.

Client storyboard · The opening title, rolling calendar and first burst of colour.

Behind the scenes · Building the launchpad world and animation in 3D.

Carbon team

Creative direction: Matthew Crescenzo
Associate creative direction: Charles Cheong
Art direction and motion design: Jatin Gupta
Design director: Kyle Nai
Project managers: Aisyah · Aigner
Designers: Blair · Yian · Ying Lin · Ching tong Poy