Jatin Gupta
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Mandarin Oriental · Desaru Coast2026 · In progressPitch development

The Whispers of Johor

Pitch and campaign development for private residences on Desaru Coast, told through landscape, light and everyday ritual.

My role
Art direction · Storyboards
Studio
Carbon
Mo Pool

My part in the work

I contributed to the art direction and storyboard development within Carbon’s wider campaign team. This selection brings together the current visual studies and the latest main film sequence.

A place revealed through its atmosphere

The Whispers of Johor introduces Mandarin Oriental’s residences at Desaru Coast through light, landscape and small moments of care. The Quiet Pioneer idea gives the campaign its point of view: a place discovered through how it feels to live there.

Coastal setting · Rendering development.
Coastal setting · Rendering development.
Dusk and the view out · Rendering development.
Dusk and the view out · Rendering development.

Turning the pitch into a film

The earlier proposal explored separate stories about Johor, wellbeing and lifestyle. The current storyboard brings those strands into one journey: coastline and nature, the resident’s daily rhythm, then the quiet attention of the Mandarin Oriental team. The pacing gives gestures, spaces and transitions room to register.

Current main film storyboard · Production V5. Select a sheet, then open it to see the detail.

Arrival, nature and a first sense of place · Frames 1 to 4.
Arrival, nature and a first sense of place · Frames 1 to 4.
Wellbeing and the rhythm of the day · Frames 5 to 8.
Wellbeing and the rhythm of the day · Frames 5 to 8.
Care, home and the closing residence view · Frames 9 to 12.
Care, home and the closing residence view · Frames 9 to 12.

Light carries the mood

Soft daylight, filtered views and a gradual move towards dusk connect the film direction with the key imagery. The aim is to make the residence feel inhabited and considered, with attention on atmosphere and everyday detail.

Lighting moodboard · Reference imagery for the planned shoot.
Lighting moodboard · Reference imagery for the planned shoot.
Interior key imagery · Work in progress from the rendering deck.
Interior key imagery · Work in progress from the rendering deck.

Work in progress. This selection documents the pitch and preproduction stage. Architectural renderings are shown as shared campaign context.

Carbon team

Creative direction
Matthew Crescenzo
Associate creative direction
Charles Cheong
Art direction and motion design
Jatin Gupta
Design director
Kyle Nai
Project managers
Aisyah · Aigner
Designers
Blair · Yian · Ying Lin · Ching tong Poy