WE Communications · Singapore Tourism Board2025
Singapore 2040
A future destination vision told through human moments, existing footage and imagined 3D environments.
- My role
- Art direction
- Studio
- Carbon
An invitation to imagine Singapore in 2040
The film begins with the reasons people travel and opens into a future vision of Singapore. Existing destination footage and human moments provide a familiar starting point for the imagined environments that follow.
A storyboard that distinguishes footage from invention
The client storyboard identifies existing footage, stock and scenes to be built in 3D. This gives the film a practical route from the Singapore people know to a speculative vision of the city, while keeping people and experiences central to the story.
Refining the future city
The later styleframes refine specific places rather than treating the future as one generic skyline. Landscaped architecture, public space and carefully scaled activity connect the larger vision to experiences a visitor could picture. The finished film combines these imagined environments with live footage.
Carbon team
- Creative direction
- Matthew Crescenzo
- Associate creative direction
- Charles Cheong
- Art direction and motion design
- Jatin Gupta
- Design director
- Kyle Nai
- Project managers
- Aisyah · Aigner
- Designers
- Blair · Yian · Ying Lin · Ching tong Poy