Jatin Gupta
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SharkNinja2026

ZenPro D10

Live action and CG working together to explain a robot vacuum, from its first setup to the systems inside it.

My role
Storyboards · Shoot art direction · CG execution
Studio
Carbon

My part in the work

I developed the storyboard with Charles Cheong, selected models and products, supported art direction on the shoot, and executed the CG. On set, I checked that each shot covered the required instructional steps while keeping the composition and product presentation consistent with the visual direction. The work was made with the wider Carbon team.

Making the product understandable

SharkNinja needed a product content toolkit for the ZenPro D10 across Japan, Korea and Taiwan. The films had to explain what a user does during setup and what the machine does while it cleans.

We used live action for the practical steps and CG to make the internal processes visible. A calm domestic setting, warm neutrals, pale wood and soft daylight connected the two.

The resulting recognition sequence within the domestic setting.
The resulting recognition sequence within the domestic setting.

Every step, considered

Charles Cheong and I developed the storyboard together. Across 20 frames, we planned the full journey from unboxing, dock placement and app setup to the cleaning, navigation and self maintenance systems. The boards brought the action, camera view, supers and voiceover together before the shoot.

The challenge was to make a detailed instructional film feel calm and considered. Each hand movement and product detail had to read clearly, while the lighting, composition and pacing maintained a warm, premium domestic aesthetic. Close views explained the practical steps; live action and CG transitions revealed the technology inside.

The final production review tested those ideas against the real location, including mirror reflections, clearance beneath the tap for filling the tank, and enough time to read the app instructions. These boards are the complete sequence linked from the final client production deck.

20 frames · Storyboard by Jatin and Charles Cheong

Open complete storyboard PDF ↗
Setting Up · Frames 01 to 04. Getting started · What’s in the box · Dock placement · Fill the tanks. Includes storyboard drawings, action descriptions, supers and voiceover.
Setting Up · Frames 01 to 04. Getting started · What’s in the box · Dock placement · Fill the tanks. Select the sheet to view at full size.
Setting Up · Frames 05 to 08. Side brush · Dock and charge · App and mapping · Ready. Includes storyboard drawings, action descriptions, supers and voiceover.
Setting Up · Frames 05 to 08. Side brush · Dock and charge · App and mapping · Ready. Select the sheet to view at full size.
Technology · Frames 09 to 12. Cleans like a pro · Detect · Zero tangle · EverLOOP. Includes storyboard drawings, action descriptions, supers and voiceover.
Technology · Frames 09 to 12. Cleans like a pro · Detect · Zero tangle · EverLOOP. Select the sheet to view at full size.
Technology · Frames 13 to 16. E-water · Navigation · Intelligence · Privacy. Includes storyboard drawings, action descriptions, supers and voiceover.
Technology · Frames 13 to 16. E-water · Navigation · Intelligence · Privacy. Select the sheet to view at full size.
Technology · Frames 17 to 20. Dock self cleaning · Tank system · App notification · Outro. Includes storyboard drawings, action descriptions, supers and voiceover.
Technology · Frames 17 to 20. Dock self cleaning · Tank system · App notification · Outro. Select the sheet to view at full size.
All 20 frames · Overview. Complete sequence overview. Includes storyboard drawings, action descriptions, supers and voiceover.
All 20 frames · Overview. Complete sequence overview. Select the sheet to view at full size.

Showing what is happening inside

CG opens the casing to explain the brush, mop, water system and dock. Transparent housings and matched camera angles connect the internal views to the physical product the viewer has already seen.

The dock sequence is a useful example: the live product leads into a cutaway of its systems. Short graphic labels guide attention while the animation shows the process.

Development of the transition into the dock’s internal systems.
Development of the transition into the dock’s internal systems.
The finished CG cutaway of the dock.
The finished CG cutaway of the dock.
CG reveals the brush chamber beneath the robot.
CG reveals the brush chamber beneath the robot.

Matching the CG to the filmed home

The recognition sequence went through a visible environment revision. The earlier CG setting used a different furniture arrangement and timber floor. The later treatment adjusted the sofa, toys and grade to bring it closer to the filmed room.

That made the transition more coherent. Object labels and sensing graphics could sit within a familiar domestic scene, explaining the robot’s behaviour through things a viewer recognises, such as cables and slippers.

Earlier CG environment for the recognition sequence.
Earlier CG environment for the recognition sequence.
Revised furniture, styling and object labels.
Revised furniture, styling and object labels.

A clear set of product stories

The finished Setting Up and Key Features films use the same visual language for different viewing needs. One takes the user through the first steps; the other explains the cleaning and navigation systems in more depth.

ZenPro D10 · Setting Up

Carbon team

Creative direction
Matthew Crescenzo
Associate creative direction
Charles Cheong
Art direction and motion design
Jatin Gupta
Design director
Kyle Nai
Project managers
Aisyah · Aigner
Storyboards
Jatin Gupta · Charles Cheong
Designers
Blair · Yian · Ying Lin · Ching tong Poy