Project Arielle

A product film that makes heating, cooling and airflow visible through CG, lighting and graphic storytelling.

My role: Art direction · CG · Product film
Studio: Carbon

My part in the work

I led art direction and CG, defining how airflow, temperature, materials, and product detail should read on screen.

Making temperature visible

Project Arielle is a mesh gaming chair with an integrated heating and cooling system. The film needed to explain its bladeless airflow while keeping the chair desirable as a piece of hardware.

The visual direction moves between a clean studio and darker technical spaces. Cool blue airflow and warm amber environments give the invisible functions a clear visual language, while close views keep attention on the controls, materials and fan system.

A cutaway makes the airflow system visible.

Warm and cool environments give the two modes an immediate visual contrast.

From feature to frame

Client styleframe · The heating feature, environment and supers developed together.

Product framing and supers were planned as one sequence. The copy has to read quickly, then give the chair room to carry the image. The warm landscape in the client styleframe makes the heating benefit legible before the explanation is complete.

Typography and the edit

Animated type treatment for the heating feature.

Graphic development for the product supers.

Behind the scenes · The compositing timeline used to assemble the motion and graphics.

Carbon team

Creative direction: Matthew Crescenzo
Associate creative direction: Charles Cheong
Art direction and motion design: Jatin Gupta
Design director: Kyle Nai
Project managers: Aisyah · Aigner
Designers: Blair · Yian · Ying Lin · Ching tong Poy