← Art Direction

Razer2025

Project Skye

A product film that makes the comfort and engineering of Razer Iskur V2 visible.

My role
Art direction · Storyboards
Studio
Carbon

My part in the work

I worked on the art direction and storyboard, developing the visual approach and shot sequence with the Carbon team.

Make the engineering visible

Project Skye introduces the next generation of Razer Iskur V2. The direction draws on precise product cinematography: a controlled reveal, close material studies and an inside view of the lumbar mechanism. Each move needs to communicate a benefit as well as make the chair look desirable.

Visual research · Product, material and lighting references from the client deck.
Visual research · Product, material and lighting references from the client deck.

A sequence built around the product

The storyboard moves from the chair’s silhouette into its support system, leather and layered foam, before returning to the complete chair. That order gives the film a clear argument: reveal the object, explain how it works, then show where it belongs. Supers sit with the relevant feature rather than competing with the whole product at once.

Storyboard overview from the V3 styleframe deck. Select a sheet, then open it to see the detail.

Product reveal, lumbar support and material details.
Product reveal, lumbar support and material details.
Comfort features, personal setups and the closing range.
Comfort features, personal setups and the closing range.
Lumbar support · CG styleframe development.
Lumbar support · CG styleframe development.
Layered foam · CG styleframe development.
Layered foam · CG styleframe development.

From a technical space to a personal one

The closing rooms change the mood without losing the chair. Distinct colours and setups let the product move from an engineered object into a gamer’s own space. The styleframes below show that development; the finished film above shows how it resolved in motion.

Pink room · Environment development.
Pink room · Environment development.
Green room · Environment development.
Green room · Environment development.

Carbon team

Creative direction
Matthew Crescenzo
Associate creative direction
Charles Cheong
Art direction and motion design
Jatin Gupta
Design director
Kyle Nai
Project managers
Aisyah · Aigner
Designers
Blair · Yian · Ying Lin · Ching tong Poy