Phantom Collection

A collection reveal shaped by translucent materials, mist and synchronised RGB light.

My role: Art direction
Studio: Carbon

Let the material lead the reveal

The Phantom Collection’s translucent shells make light part of the product itself. The direction starts in darkness and mist, using close views to reveal the surfaces before RGB lighting brings the collection into focus.

Client styleframes · Darkness, mist and translucent material establish the opening reveal.

One pulse across the collection

Updated client sequence · Matching views and RGB pulses connect the product family.

The sequence moves between keyboard, mouse, mat and headset through matching details and synchronised light. That shared motion gives a collection of separate objects one visual identity, while changes in scale reveal the construction of each piece.

A controlled final reveal

The 30 second green collection film builds from partial views to a complete product family. The later client review explored logo placement at the end of the sequence, keeping the closing frame focused on the collection as a whole.

Carbon team

Creative direction: Matthew Crescenzo
Associate creative direction: Charles Cheong
Art direction and motion design: Jatin Gupta
Design director: Kyle Nai
Project managers: Aisyah · Aigner
Designers: Blair · Yian · Ying Lin · Ching tong Poy