MCD 2026

Live action, CG and kinetic graphics connect everyday gaming with the drive of esports professionals.

My role: Art direction
Studio: Carbon

Different rooms, the same competitive instinct

The MCD film connects everyday players with esports professionals through a shared drive to win. Three gaming worlds provide the human starting point, while product moments and professional player footage connect that experience to Razer.

Client moodboard · Cinematic gaming spaces, expressive light and intimate player moments.

Planning the joins before production

The storyboard distinguishes live action, existing footage and sequences combining 3D with VFX. That distinction makes the transition between player, product and game world a production decision as well as a visual one.

Client storyboard v4 · The opening sequence separates filmed material from CG and effects.

A shared visual rhythm

Dynamic lighting, close product views and kinetic graphics keep the edit moving between different spaces. The 45 second film uses the same sense of momentum to connect a private gaming setup with the intensity of professional competition.

Carbon team

Creative direction: Matthew Crescenzo
Associate creative direction: Charles Cheong
Art direction and motion design: Jatin Gupta
Design director: Kyle Nai
Project managers: Aisyah · Aigner
Designers: Blair · Yian · Ying Lin · Ching tong Poy