Worth Hunting For

Make the audience part of the hunt

“Worth Hunting For” builds a mystery around the pursuit of better coffee. A disturbed fridge, a misplaced bottle and the aftermath of an unseen visitor give the audience clues to investigate. The client concept moves from intrigue to an animal reveal, then back to the product.

The animals behind the clues

The published films reveal an eagle in a kitchen, a leopard interrupting a photoshoot and a puma entering a recording studio. Each encounter gives a different setting to the same pursuit: finding Hunt & Brew. The animal brings the disruption; the bottle connects the story to the brand.

AI execution for a real social campaign

The eagle encounter uses warm daylight and the immediacy of a phone recording. The leopard and puma films use monochrome security camera views, with fixed angles and recording graphics that make the encounters feel caught on camera.

The films finish by contrasting their fictional animal hunts with the real coffee. Hunt & Brew published them on its own Instagram account in September 2026, taking the campaign from client concept to released social content.