← Art Direction

Marshall

Marshall

A personal product animation study connecting tactile design, warm light and musical rhythm.

My role
Art direction · Product animation
Studio
Personal / student project

My part in the work

I shaped the animation around tactile product detail, warmth, and rhythm, keeping the movement connected to music and industrial design.

A speaker with a sense of rhythm

This personal project explores the Marshall Emberton through product animation. The direction connects its tactile materials and familiar industrial design with the warmth and energy of music.

Warmth, contrast and scale

An orange environment gives the dark speaker a clear silhouette. Close details establish texture and finish; wider scenes place it among musical objects and let the composition become more playful. The contrast gives the product room to feel both precise and expressive.

Personal project · A warm product study for the Emberton.
Personal project · A warm product study for the Emberton.
A wider musical setting explores the speaker’s character.
A wider musical setting explores the speaker’s character.

Movement as the organising idea

I shaped the timing, changes in scale and movement around the music. The film moves from tactile detail to a more animated world, using rhythm to connect the product views.

Project credits

Art direction and motion design
Jatin Gupta