Clinique · CNY 2027In progressIn progress
The Fiery Glow
An ongoing Chinese New Year campaign, from visual studies and franchise KVs to a revised film storyboard.
- My role
- Art direction · Storyboards · CG execution
- Studio
- Carbon
My part in the work
My work covers the storyboards and revised approach, alongside execution of the hero KV, franchise visuals and film. The project is ongoing.
Fire, gold and a clear product story
The Fiery Glow brings the energy of the Fire Goat into Clinique’s clean visual world. A red ribbon, touches of gold and a small goat motif carry the celebration around the product. The challenge was to keep that movement expressive while leaving the serum, packaging and message easy to read.
A system that works across the range
The revised approach gives the products more breathing room. The ribbon changes its path around each product family, while the white space, festive palette and typography hold the campaign together. These are development previews from the latest franchise deck.
From the artist’s gestures to the CG world
The revised 30 second storyboard connects the artist and the product through material and light: a controlled flame, a foil detail, a fragment lifted into sunlight. The film then moves into a white CG space, where the ribbon and gold accents continue the same feeling. This keeps the artist’s presence connected to the campaign instead of treating it as a separate introduction.
Work in progress. The storyboard uses AI visual studies for preproduction; these are not finished shoot or animation frames. KV, franchise and film execution are still in development.
Carbon team
- Creative direction
- Matthew Crescenzo
- Associate creative direction
- Charles Cheong
- Art direction and motion design
- Jatin Gupta
- Design director
- Kyle Nai
- Project managers
- Aisyah · Aigner
- Designers
- Blair · Yian · Ying Lin · Ching tong Poy